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BALANCED: Human Guided AI

CEO / Branding / Product Direction / Events

Crowd Sourcing Purpose with Gaming Communities

From the moment they pressed start on their very first game, players were thrust into the role of hero. To be the hero is the point and purpose of almost every video game ever developed. But what’s the point if it never translates to the real world?


BALANCED is giving gaming communities the opportunity to change that by creating a series of games that makes them part of the solution to some of our biggest challenges in modern times. By allowing their gameplay to guide and train advanced machine learning algorithms, players help create hybrid AIs that are more effective and more efficient than traditional models.

Play It Forward Esports Event

Gamification of Medical Research

Crowdsourcing Drug Discovery

Human-Guided AI

The Play It Forward eSports Tournament – My team produced a live-streamed event where the worlds of esports, professional athletes, online gamers, philanthropy, and cancer-fighting technology came together for a unique experience to raise funds for Children’s Health while also helping researchers to find a cure for cancer through gaming.

Play it Forward Esports Event – Michael Irivn

— PROJECT NAME

Play It Forward Esports Tournament

— ROLE

CEO

Executive Producer

Creative Direction

Event Planning

— DATE

2019

The event, which was broadcast live on Amazon’s popular Twitch video platform, featured three-time Super Bowl winner and NFL Hall of Famer, Michael Irvin along with two-time and current Madden NFL champion, Complexity Team Player – Drini Gjoka as they played a for-fun tournament alongside patients and patient families who received treatment at Children’s Health Dallas hospital.


Stream viewers were able to make contributions to Children’s Health in support of its emergency room renovation through Extra Life, the videogame-oriented fundraising wing of Children’s Miracle Network.


Viewers also were able to participate in real-world research into finding cures for cancer by playing BALANCED’s newly released videogame, The Omega Cluster, which was available alongside the stream in the event’s Twitch channel. A Twitch first, our special built-in technology, simply playing this game during the stream was helping scientists to find new compounds that can fight the most difficult to treat cancers over a livestream.


BALANCED and Complexity Gaming won the Extra Life Collaboration award for this event benefiting Children’s Health.


PARTNERS: Children's Health / Extra Life / SMU Drug Discovery / Complexity Gaming


Make-a-Wish Dream Stream

Live Streaming Interactive Tools

Human Guided AI Tool Kit

Eddie the time-bending Yeti loves shiny runestones. Boost the power of the magical runestones by destroying as many dull rocks as you can, then collect runes in groups of 3 or more to release their magic! Each move the player makes helps researchers find new treatments for cancer.

SPONSTER

The SPONSTER is a dynamic, character-driven overlay system delivers dynamic messaging connected to the content brand and adding salable inventory by providing additional value to sponsors. This let us communicate with online audiences in a fun and visually dynamic way with character-driven animated messaging linked to stream events and calls-to-action.



SPONSTER – Interactive Livestreaming Tool

— PROJECT NAME

Make-a-Wish Dream Stream

— ROLE

CEO

Executive Producer

Creative Direction

— DATE

2021

During COVID, my heart was touched thinking about all of the Wish-Kids who were not able to get their wishes granted during lockdown. I came up with the idea of bringing a streaming event to them with some of the local NFL players for some fun over gaming from their homes.


BALANCED partnered with Dallas Cowboys, Complexity Gaming and MarketScale to host the Make-A-Wish North Texas Dream Stream, where Wish-Kids and Dallas Cowboys players Cedrick Wilson and Michael Gallup played some NBA2K for a good cause.


We used the event to launch some new interactive technology. The BALANCED’s interactive extension for the charity livestream broadcast provided opportunities for the casters to engage with the audience, activities for viewers to participate in to unlock rewards and boost community engagement, and the Sponster® promotion system to create an entertaining way to showcase channel sponsors and promote calls to action.



PARTNERS: Dallas Cowboys / Make-a-Wish / Complexity Gaming / MarketScale

HEWMEN APP

Crowdsourcing Computation for Processing Medical Compounds

COVID 19 Treatment Discovery

The HEWMEN Cell, we launched a crowdsourcing effort to find treatments to fight the COVID-19 virus by creating a virtual supercomputer to test approved drug compounds against the COVID-19 virus and find a treatment faster.

HEWMEN App (Crowdsourcing COVID treatment)

— PROJECT NAME

HEWMEN App

— ROLE

CEO

Executive Producer

Creative Direction

Branding

— DATE

2020

BALANCED created the HEWMEN Cell App, a new crowdsourcing effort to find treatments to fight the COVID-19 virus. The HEWMEN Cell app processes information from more than 200,000 FDA-approved existing compounds against functions of COVID-19 to find an effective way to reduce the virus’s pathology.


The HEWMEN Cell app also gathers data as players interact with the games, which provide human insight and intuition to the process as they help to solve complex problems. Online gamers answer the call for aid in a search for medical treatment by participating in the HEWMEN Cell project. As BALANCED brings purpose to play, gamers answer the call to participate in a unified effort to wipe out COVID-19.


The HEWMEN Cell App was released in 2020 in the Microsoft store and was used to crowdsource FDA approved compounds. The crowd found over 30 FDA approved compounds for testing as potential COVID-19 treatments.


PARTNERS: FDA / SMU Drug Discovery / Complexity Gaming

Race To World First Events

Live Stream Interactive / Gamification of Medical Research

Crowdsourcing AI & Human-Guided AI

BALANCED teamed up with Complexity Gaming to provide the interactive engagement experience for the live stream broadcast of their top-ranked World of Warcraft guild. As another industry first, during the event we crowdsourced Cancer research over professional esports live streaming event.

Live Streaming Interactive v1 (Race to World First)

— PROJECT NAME

Live Streaming Interactive

— ROLE

CEO

Executive Producer

Creative Direction

Branding

— DATE

2019

Another world first for BALANCED Media | Technology.


We teamed up with Complexity Gaming to provide the interactive engagement experience for the live stream broadcast of their top-ranked World of Warcraft guild, Complexity-Limit, defending their Race to World First title.


BALANCED greatly expanded the functionality of their well-received Twitch extension from the prior Race to World First event, had Trivia Quest, a World of Warcraft-oriented trivia game and Whack-A-Gnoll, a hilarious arcade-style game viewers that also helps to train machine learning to identify and recognize objects visually, which can be used to recognize signs of cancer, eye disease, and many other types of health problems.


The Twitch viewers who engaged with the interactive overlay and The Omega Cluster game completed 6 months of Cancer research in 10 days during the event.


PARTNERS: FDA / SMU Drug Discovery / Complexity Gaming / Team LIMIT

Esports Awards

Live Stream Interactive Toolkit

Live Streaming Crowd Engagement

Esports Awards

BALANCED Media|Technology partnered with the Esports Awards for two years, and we provided the official companion app and interactive experience.


The Esports Awards is an annual event that presents awards to the top organizations, professional players, and broadcast personalities in the esports industry. The Esports Awards extension by BALANCED is incorporated directly into the live stream and provides viewers with live information and updates regarding the categories, nominees, and winners.

HEWMEN Powered Change

Live Stream Interactive Toolkit / Crowdsourcing Medical Research / Human-Guided AI


The visuals and technologies demonstrated in these games and products were possible because of the great talents of BALANCED employees. To learn more about our team and the work, please visit BALANCED site.