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Apogee / 3D Realms

Marketing Creative Director

Product Branding & Packaging

While Marketing Creative Director, I led the creation of branding systems across iconic products, including logo design, box art, and full corporate identity work. These efforts established a consistent, instantly recognizable visual language that helped turn individual releases into enduring franchises and positioned the companies as creative leaders during the big-box era.

AD Creation & Press Support

While Marketing Creative Director, I created and directed advertising campaigns, art used for magazine covers and press materials that defined how Apogee and 3D Realms products were seen by players and the industry. Working closely with media and editorial outlets, I ensured each title broke through the noise with bold visuals and clear messaging that matched the attitude and ambition of the games.

— PROJECT NAME

Corporate Branding

ROTT

Terminal Velocity

Duke Nukem 3D

Many Others

— ROLE

Creative Direction

Graphic Design

Brand Management

AD Placement

— DATE

1993-1996

As the Marketing Creative Director, I led marketing and branding across the full portfolio, shaping both game identities and the corporate brand during a defining era of PC gaming.


My work helped establish some of the most recognizable IPs in the industry, translating bold creative visions into iconic big-box packaging and retail presence.


From visual identity to messaging and market positioning, I focused on making each title instantly identifiable and emotionally resonant. These efforts played a key role in turning groundbreaking games into global brands that still influence how games are marketed today.


The visuals demonstrated in these games and products were possible because of the great talents of a number of incredible artists and developers. It was my pleasure to work alongside them and to direct them on these and many more products while Marketing Creative Director at Apogee and 3D Realms.