MumboJumbo: Branding

Chief Creative Director

Branding & Box Design

As Creative Director, I led branding creation and box art direction across MumboJumbo’s multi-platform portfolio. My focus was on consistency, quality, and clear visual identity at scale. As the biggest casual gaming publisher in the world, I touched a massive number of titles over the three years I was at the company.

Promotional & Corporate Branding

As Creative Director, I directed and created promotional key art, corporate branding, and sales materials supporting marketing and business development teams.


These assets unified product messaging across retail and digital channels. Helping the corporate brand stand out as the number one retail publisher of casual games.

— PROJECT NAME

Corporate Branding

Product Branding


— ROLE

Creative Direction

UI Design

Branding


— DATE

2007-2010

After MumboJumbo acquired Ritual Entertainment, I served as Chief Creative Officer, leading all visual design across products, branding, and corporate identity.


These were some of my most productive years, with more than a dozen titles in the marketplace at any given time that I was directly involved in through branding, visual direction, or product creation. I worked hands-on across teams and studios, ensuring consistency, quality, and creative focus.


This period solidified my ability to manage creative campaigns across multiple products, while maintaining a personal connection to the work and the people creating it.


The visuals were possible because of the great art talents of R. Luong, K. Hamilton, C. Lee and others. It was an honor to lead them.